Search Engine Optmization (SEO)
Search Engine Optimization (SEO) is the art of increasing a website’s visibility in search engine rankings by using various tactics including relevant keyword targeting. SEO is a cornerstone of an...
View ArticleWeb Search Strategies – In Plain English
Becoming a good “searcher” is key to being productive on the web. Whether you are doing research or trying to find a new vendor – it’s easy to get swallowed by the vastness that is Google search...
View ArticleSearch Engine Marketing (SEM)
Search Engine Marketing (SEM) is the strategy of combining your Search Advertising and SEO efforts to achieve a high level of visibility in search engines for your targeted, relevant keywords. See...
View ArticleGoogle SEO Starter Guide
Google recently released their SEO Starter Guide, which is a great introduction into Search Engine Optimization tactics straight from the horse’s mouth. From Google’s official announcement: “Our Search...
View ArticleKeywords
Keywords are a list of words and phrases that helps search engines index your website. Targeted, relevant keywords are key in a successful Search Engine Marketing campaign. No related posts.
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What Does The Yahoo and Microsoft Partnership Mean For Your Web Strategy?
As you have probably heard about 100 times – Microsoft and Yahoo have partnered on 10 year search deal making Bing the primary technology behind Yahoo’s search engine. What this means is Bing’s market...
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Products In Ads – Google Integrates Shopping With AdWords
Google integrates product listings for featured advertisers in Google AdWords Click Images To Enlarge No related posts.
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The Long Tail Of Search Keywords Visualized
These charts from SEOMoz are based on research from Bill Tancer of Hitwise called “Sizing Up The Long Tail Of Search”. The basic idea is that the long tail of search generates exponentially more...
View ArticleWhere To Start With Small Business Internet Marketing
One of the first questions we often get from our workshop members is “Where Do I Start”? While each answer differs based on their business (which we are able to help out with for members) we generally...
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